"To provide a wide and varying array of games designed to entice, entertain and captivate a broad base of consumers, providing low-tech but high-stimulus fun and enjoyment. As a whole, this pantheon of games covers the gamut of themes and styles of play, appealing to youngsters and oldsters alike, each and every game exploring special and provocative themes and concepts, spotlighting unique game components. A satisfied customer playing a game from Premier! Games should yearn to play again, should feel an insatiable need to play again. The mottos are "Smile for Awhile" and "Hands Full of Fun," and no goals could be more appropriate for a provider of games, and no sustained achievement of such goals could be more worthwhile."